BpB Eco Loan Campaign

Client: BpB
Services: Marketing Campaign, Video Production, Advertising, Design

Brief

In 2019 BpB Bank launched the Eco Loan campaign intended for investments that help protect the environment by individual clients as well as small & medium enterprises.

 

ASHA was in charge of creating the campaign identity, which included the slogan, video advertisement as well as posters, & banners.

Bpb Eco Loan Campaign by ASHA

Taking a comic approach, the campaign was built based on the character of Alban, a man dedicated to create renewable energy but fails miserably.

His attempts frustrate his wife, colleagues & himself, until he decides to take an eco loan.

After that, he lives by the campaign slogan “Me Eko Kredi jeton si Zotni”.

BpB Eco Loan Advertisement

Posters & Banners