BpB Eco Loan Advertisement

Posters & Banners

Bpb Eco Loan Campaign by ASHA
Bpb Eco Loan Campaign by ASHA
Bpb Eco Loan Campaign by ASHA

BpB Eco Loan Campaign

In 2019 BpB Bank launched the Eco Loan campaign intended for investments that help protect the environment by individual clients as well as small & medium enterprises. ASHA was in charge of creating the campaign identity, which included the slogan, video advertisement as well as posters, & banners. Taking a comic approach, the campaign was built based on the character of Alban, a man dedicated to creating renewable energy but fails miserably. His attempts frustrate his wife, colleagues & himself until he decides to take an eco loan. After that, he lives by the campaign slogan "Me Eko Kredi jeton si Zotni".

Client: BpB
Services: Marketing Campaign, Video Production, Advertising, Design