BpB Eco Loan Campaign

In 2019 BpB Bank launched the Eco Loan campaign intended for investments that help protect the environment by individual clients as well as small & medium enterprises. ASHA was in charge of creating the campaign identity, which included the slogan, video advertisement as well as posters, & banners. Taking a comic approach, the campaign was built based on the character of Alban, a man dedicated to creating renewable energy but fails miserably. His attempts frustrate his wife, colleagues & himself until he decides to take an eco loan. After that, he lives by the campaign slogan "Me Eko Kredi jeton si Zotni".